NY Times outs Fake Steve

Turns out he is an editor at Forbes Magazine. Didn’t see that coming… At any rate, want to welcome Mr. Lyons to the world of non-anonymity. The blog is a fantastic piece of work, so I hope the unmasking doesn’t ruin anything.

Asked whether he was worried that he would be called to account for some of Fake Steve’s stinging, personal posts, Mr. Lyons chuckled and said, “Yes.”

As for Mr. Jobs himself — the real one — he did not seem all that interested when told the identity of his online doppelganger. He said in a phone interview that he had no interest in reading Mr. Lyons’s novel.

~ by Andrew Shebanow on 05Aug07.

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